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Digital Excellence: The Key to Tomorrow’s Engineering

European plant engineering is undergoing a profound transformation. In this interview, Martin Mayer, Director of ZETA Business Line Digital Solutions, explains how digital continuity, standardization, and AI can boost efficiency and why embracing change is essential.
AutomationDigital Value ChainEngineeringSimulationTechnical Text

Digital continuity as the foundation

The vision is clear: capture data once and use it across all systems. Standards like the Asset Administration Shell (AAS) create a unified data structure that drives efficiency and transparency. Modular concepts and standardization can significantly reduce investment costs – even in highly regulated sectors like pharma.

AI is transforming engineering and operations

Artificial intelligence is already here: from AI-assisted P&ID creation and complex 3D skid design to intelligent copilots that provide context-based guidance to operators. These solutions accelerate processes and make operations safer and more user-friendly.

The courage to change Technology alone won’t deliver progress. Companies must be willing to rethink structures and mindsets. Europe has outstanding expertise but often lacks risk tolerance. True progress comes from curiosity and the willingness to explore new paths.

Digital transformation starts now.
We’re just a message away.

Martin Mayer
Director Business Line Digital Solutions
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Download Interview: Future Strategies for Engineering and Plant Design in Europe


In this interview, Martin Mayer, Director of ZETA Business Line Digital Solutions, talks about the course that needs to be set to ensure that competitive engineering and plant construction in Europe will still be possible in ten years’ time.

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